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Friday, April 27, 2012

Coffee Conundrum


Having spent the past ten years of my life living in a town so small they don’t bother to count how many people actually live in it; a town so rural it used to be a cornfield; a town so obscure Google Maps doesn’t even recognize it as a legitimate location, I feel very out of place in the city. Today I had some time to burn before meeting my friend downtown, so I elected to find a Starbucks and hang out for a bit. I walked down a random street in search of an ubiquitous green siren. In less than five minutes, I had found one.  

Having skipped dinner, I spent literally five minutes trying to decide which snack I felt like eating. In an effort to expand their vast domain, appeal to a larger population, and make more money, Starbucks now satisfies their patrons’ hunger as well as their thirst. True to form, the sweets and goodies are placed in an illuminated, glass case conveniently located at eye-level to the customer. Pumpkin bread, golden orange and studded with pumpkin seeds; muffins as big as your fist; tarts, pies, and even bagels—they have everything you could possibly want and even some things you didn’t know you wanted. Below the treats, in a dark, rather obscure cooler lies a variety of milks, juices, and yogurts—the “healthy” stuff. They recently introduced their Bistro Boxes—little bento-style plastic containers filled with dainty portions of cheese, crackers, vegetables, and assorted sides. I give them props for offering such healthy and appealing options but am disappointed by the way in which they display them. I had to bend down awkwardly to inspect the options and when I finally settled on one (tuna salad, cheddar cheese, crackers, and blanched green beans), I was shocked at the price. But I suppose everything seems expensive on a college budget. 

I am not a coffee connoisseur. I worked at a coffee shop for eleven months and, although I can make a double Ristretto and a vanilla Frappuccino and a nonfat double shot Irish cream latte in under seven minutes, it takes me about that long to make heads or tails of the menu here. First off, there are about twenty seven different kinds of drinks to choose from. Once you settle on one, you must then decide on the milk—nonfat, low fat, regular, or soy? Then you get to choose how much caffeine you wish to consume. It is a double or triple shot day? Or, if you’re new to caffeine (like me), you should probably play it safe and opt for half-caff or you won’t be able to sleep for three days. Once my brain finally finished processing all of this and I realized that a Tall is the smallest size you can order (go figure), I coughed up nine bucks and change, grabbed my dinner, and waited for my drink to be ready.

“Nonfatmocha”. Oh, that’s me. I check out the side of my cup, scribbled with markings so illegible it is a miracle they turned up the very same drink I ordered. I sit down to munch my tuna salad and wait for my drink to cool enough so I don’t burn my tongue, a common newbie mistake I manage to re-learn every time I drink coffee. Glancing around me at this stylish building filled with a collection of trendy 18-40something year olds sipping their custom hot beverages out of the clean, classic green and white cup that has become an American icon, I suddenly feel hip and trendy myself. 
I suddenly have the urge to blog.

This entry is supposed to be more than just a story of my experience at America’s most well-known and loved coffee shop chain. My experience here has caused me to think. First of all, is it odd that I knew I would find a Starbucks if I walked down the street? Is it strange that we can (and do) take places like this for granted? Is it a good or bad thing that they’re literally everywhere or that we expect to be able to whip out our MacBooks and tap into the free, lightning-fast WiFi? Why do I feel like I should be wearing skinny jeans and boots instead of jeans, a T-shirt, and Chucks? Why do I feel a full 35% trendier as soon as I walk in the door? Finally, what function does Starbucks have in today’s culture? Is it more than a trendy, overpriced commercial behemoth? Have they successfully filled a niche market—or did they create a market for themselves to fill? 
Your comments are appreciated. Meanwhile, I will sit here and sip my coffee.